If you sell products online, you need traffic to your website. You can buy it with advertisements, or you can get it for free from search engine traffic. In this article, I'll show you how to do exactly that. Search engine traffic is ideal. Think about it - they put in a search term, and then they actively click on your website. This is highly targeted traffic. If you get high rankings for the right search terms, that you know convert searchers into customers, you can make a killing. What if you got a high ranking for 100's of these keywords? Can anyone say market place dominance? Okay, so here's how you get search engine traffic. It really boils down to two things - on site optimization and off site optimization. You have to understand what the search engine "sees" when the visit your website. It's just a bunch of code to them. So you have to make what they read in the code match what they are looking for. And what search engines want is to the deliver the most relevant results. So you have to demonstrate that your site is extremely relevant. This means your header tags should have those keywords in it that you want to rank high for it. This means that the majority of your content on your page must be related to the keyword you're seeking high ranking for. Not just the keyword itself, but also phrases that are semantically similar to it. For example, Pasta is semantically similar to spaghetti. So you have to optimize your pages so that the search engines say - hey this would make sense to rank this page high for a certain term. But that's only half the story. Probably more important than what you say about yourself on your own website is what others are saying about you on their website. The search engines keep track of this through links. Who's linking to your site? In general, the more links the better. And even better still, a link from a powerful site like CNN or MSN is going to carry more weight than a link from my grandma's blog. So if you want to get search engine traffic, you need to figure out what the major things are the search engines would like to find when they come to your site. Then, you also need to do a link building campaign to get links coming in from other relevant and authoritative sites.